Music is my muse. I can't imagine a life without it, and I can't imagine running a business where music isn't an integral part of the creative process.
Besides the really high end projects that are out there, I feel like music is underutilized in most videos. It often plays the role of a filler element.
Forma Pictures is all about creating music-driven storytelling. At the start of all of my projects, I like to spend as much time as I can with just the music. It's more than something nice to have, it's essential. It's the voice of a video, and as such it deserves lots and lots of attention.
The visuals are important too. I'm a designer working in this time-based medium, so I believe deeply in visual storytelling. But the cool thing about this medium is that it unifies visuals and sound. So, I think more people should take advantage of this wonderful union.
Think of it like this. A painting can be beautiful. One can gaze at the brush strokes of a master and appreciate the beauty of design. Next we have animation, and that's like pure magic. It's when designs are given life and a whole world of possibilities open up. Lastly, when you add music to all of this, the results can be heavenly. It elevates the art to dizzying heights. Multiple art forms, working as one. Delicious.
So, to all of you visual creators out there: don't forget about music! Composers are our greatest allies in our quests to make great works of art. Take care of them, give them cookies, and keep them close. Then go out and make things that are greater than the sum of their parts.