THE PIPELINE

There are no formulas to success when it comes to making art. The success of a project depends on a huge number of independent variables that make each endeavor unique. Art is also an imprecise science because it is founded on emotional qualities and subjectivity. As such, this makes making art a risky business. But there is always the potential to inspire, which makes all of this wildly fun and exciting!

Forma Pictures employs a pipeline to ensure the best chance of success. Success can mean a number of things, depending on what you (the client) are looking for. It could be how well the video motivates an audience, the quality of the art, the significance of the message...etc. And, as a rule, Forma Pictures will always work as hard as possible to create videos with a moving story, excellent art, and delightful music.

Here is the Forma Pictures pipeline for video creation, presented here to give you an idea of how this creation process typically unfolds.

This is the pipeline Forma Pictures uses when creating a video for a client. Not every client will need to go through this entire process, but Forma Pictures is able to create a fully polished video from nothing more than a vague idea.

Here are videos Forma Pictures made that went through this process, from start to finish:

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